Given today’s world, I think emergent strategy is on the upswing. Emergent strategy implies that an organization is learning what works in practice. Emergent strategy is a set of actions, or behavior, consistent over time, "a realized pattern was not expressly intended" in the original planning of strategy. However, the nature of the world today no longer lends itself, by in large, to this type of strategy.Įmergent strategy is the view that strategy emerges over time as intentions collide with and accommodate a changing reality.
This worked well in its day, back in the 80s and part of the 90s, wonderful times now looking back on it, when the past was quite helpful in predicting the future. The output was 3 ring binders in North America and 2 ring binders in Europe. Long Range Planning 41: 241–247.The world of deliberate strategy is one that I remember well from my days as a corporate manager at IBM and then as an executive teacher at Oxford and LBS. It was a world of strategy planning weekends at posh hotels in the English countryside, where we sat in rooms discussing the 5 Forces in our particular industry and what would we change in the model if we had a fairy's magic wand.
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